For so many years, we have heard that making any type of money online is virtually impossible because the net is full of scams. This is true, the net is indeed filled with scams. But eventhough this is the case, you can still make legitimate money online implementing proven business building tactics. Trying to earn a living on the internet is not as hard or complex as people perceive. When it comes to making a lot of money online, you just have to focus on choosing the right hungry market of people to build your online business around. Once you discover your market, then you need to develop an internet marketing plan of attack. Usually, that plan should involve opt in list building due to the power and leverage that an email list can bring to your business. The common saying is that the money is in the list. Therefore, building an email list of targeted hungry prospects is the way to make a great living online.