I own a cut piece shop where I sell blouse pieces. Young ladies hunt my shop for their desired design and I watch them with a keen eye, their make up, their pashmina shawls, their cosmetics and their costumes and the effort they take to look fashionable. Sleeveless blouse became the fashion of the day and so, they bought the cloth in lesser length as there is no need for a sleeve. So my business turnover became lesser than before and I was discussing it with my friend what to do. He said me to wait for some more time, and when the fashion changes, it will also change. As he predicted, after few months, wearing full sleeve became a fashion. Now the ladies started to buy more length of cloth than ever and my business doubled. I started to hang the pictures of actresses and models wearing full dress and lengthy skirts. Those who like them, started to buy the cloths for stitching in the same pattern. See, how the fashion affects my business.